Digital Insights

Last Updated: Apr 18, 2018 05:37PM EDT
Use LeagueApps Digital Insights to easily implement digital analytic tools across your LeagueApps Site without needing a software developer.

Intro to Digital Analytics
LeagueApps Digital Insights
Google Analytics
Google AdWords
Facebook Pixel
Google Tag Manager


Intro to Digital Analytics

Everyday people have hundreds, sometimes thousands of digital interactions; a visit to a website, liking a photo or making an online purchase. Each digital interaction creates a metric. Measuring and analyzing these metrics is knows as Digital Analytics. 


Value of Digital Analytics

Digital analytics tools track users' online journeys which let you better understand your audience. Gain insights on visitor demographics, how they found your website, how long they stayed and what they clicked on. Expand your reach, drive more sales and measure your registration conversions to see your return on investment (ROI.)


Outcomes

  • Get real data on your organization's digital performance and customer behavior
  • Identify strong and weak points in your digital marketing strategy
  • Optimize customer experience
  • Improve efficiency by making data-driven marketing decisions


LeagueApps Digital Insights

LeagueApps' Digital Insights offers easy-to-use implementation with Google Analytics, Google AdWords, and Facebook AdManager, or inject custom code from any analytic tool that works best for your organization. 

 

How to Implement

To access your site's Digital Insights go to Settings > Digital Insights:




On the Digital Insights page you'll see four areas to plug in analytics codes:
 

Google Analytics Tracking ID

LeagueApps automatically integrates with Google Analytics to provide you with Web Traffic analytics. This field ONLY works with the ga.js version of Google Analytics Tracking. If you are using analytics.js or gtag.js tracking see below for implementation instructions. 

Once you've added website tracking to your LeagueApps Account, all of your LeagueApps site's web pages will be tracked and the metrics will be visible on your Google Analytics account. 

 

Conversion Tracking for Registration Confirmation

Measure registration conversions to understand digital marketing return on investment. Most analytics tools such as Facebook Pixel, Google Adwords, and Google Tag Manager provide you with a special code to place on a purchase confirmation page. If you are generating the snippet, it should trigger on a PAGE LOAD, not a CLICK.  Insert the conversion code in this field and it will execute every time a user gets to the LeagueApps registration confirmation page. This communicates back to your analytics tool marking a successful conversion (also referred to as a sale, purchase, or complete registration).

In the code, you can replace a numeric value with the LeagueApps 'AmountPaid' variable to communicate the total purchase price from LeagueApps back to your analytics tools.
 

Page Tracking - Head Section

Most analytics tools require you to place base code on every page of your website in order to track them. We've streamlined the implementation so you only have to insert the base code from your analytic tool to LeagueApps once. Insert the base code to this section; the code usually begins with <noscript> tag.

This code will be rendered in the <header> section of all of your pages. All of your LeagueApps site's web pages will be tracked and the metrics will be visible in your Analytics Tool account. 
 

Page Tracking - Body Section

Most analytics tools provide a second snippet of code for every page. We've streamlined the implementation so you only have to insert this code from your analytic tool to LeagueApps once. Insert the code to this section; the code usually begins with a <noscript> tag.

This code will be rendered in the <body> section of all of your pages. All of your LeagueApps site's web pages will be tracked and the metrics will be visible in your Analytics Tool account. 

 

Google Analytics, Google AdWords, Facebook Pixel and Google Tag Manager

Below you'll find set up overviews of each analytic tool and examples of how the code from each tool should look on your Digital Insights page. The codes can be found easily in each tool's settings - instructions for how to find each, are linked in the tool's resource section.
 

Google Analytics

1.  Set up a free Google Analytics Account

2.  Create a Property for each LeagueApps site you want to track

3.  Copy the Tracking snippet for each Property in Google Analytics (Google frequently updates their platform; below are three tracking options that are currently available.)

3a. If you want to use  ga.js
-  
On Google Analytics click 'Admin'
-  Under the 'PROPERTY' column of the Admin page click 'Tracking Info' then 'Tracking Code'
-  Copy the Tracking ID (ex: UA-000000-01) to your clipboard
-  Paste the Tracking ID into the LeagueApps Digital Insights [Google Analytics Tracking ID] field

3b. If you want to use  analytics.js (LEAGUEAPPS RECOMMENDED)
-  On Google Analytics click 'Admin'
-  Under the 'PROPERTY' column of the Admin page click 'Tracking Info' then 'Tracking Code'
-  Copy the Tracking ID to your clipboard
-  Paste the Tracking ID into the code below where it says "ADD TRACKING ID HERE"
-  Copy the below snippet of code, with your Tracking ID in it and paste it into LeagueApps Digital Insights [Page Tracking - Head Section] field
<!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-ADD TRACKING ID HERE', 'auto');
ga('send', 'pageview');

</script>
<!-- End Google Analytics -->

3c. If you want to use gtag.js
-  
On Google Analytics click 'Admin' 
-  Under the 'PROPERTY' column of the Admin page click 'Tracking Info' then 'Tracking Code' 
-  Copy the Global Site Tag (gtag.js) to your clipboard. A Global Site Tag will be formatted similarly to this: 

-  Paste the Global Site Tag into the LeagueApps Digital Insights [Page Tracking - Head Section] field 
How to add gtag.js tracking to your site.


5. After implementing one of the three Google Analytics tracking methods, web traffic for every page on your LeagueApps site will be tracked and visible in your Google Analytics account.

Resources
How to Set Up Analytics Tracking and get your Tracking ID
Cross Domain Tracking (if your website is not fully hosted on LeagueApps)
 

Google Ecommerce

1.  Set up a Google Analytics Account and Google Analytics Tracking in LeagueApps.

2.  On Google Analytics click 'Admin'

3. Under the 'VIEW' column of the Admin page click 'Ecommerce Settings'

4. Enable Ecommerce

5. Add Ecommerce code to your LeagueApps Site.
This code will be published soon!

 

Google AdWords

1.  Create a Google Adwords Account

2.  Set up an Ad Campaign to launch Search Engine Paid Ads

3.  Set up Conversion Tracking to track your Ads

4.  Add Conversion Tag to LeagueApps Digital Insights page [Conversion Tracking for Registration Confirmation] field 

*To track the actual amount of money collected for each Registration Conversion, change the google_conversion_value from a number to AmountPaid when adding the code to the Digital Insights page. 


5.  Metrics for Paid Ads and each Conversion that is completed on LeagueApps will be tracked and visible on Google AdWords and optionally Google Analytics, if you link your AdWords and Analytics accounts. 


Resources
Google AdWords Campaign Setup
Google AdWords Conversion Tracking Setup

 

Facebook Pixel

1. Have a Facebook page for your organization

2. Create a Pixel in Facebook Ad Manager

3. Set up an Event (which is Facebook's label for a Conversion) We recommend either a Purchase or Lead

4. Generate Email to receive Pixel Base Code and Event Code

6. Add Pixel Base Code to LeagueApps Digital Insights page [Page Tracking - Head Section] field


7. Add Event Code to LeagueApps Digital Insight's page [Conversion Tracking for Registration Confirmation] field.

*To track the actual amount of money collected for each Registration Conversion, in the Purchase Event Code, change the value variable from a number to 'AmountPaid' when adding the code to the Digital Insights page. The Purchase Event Code should look like this: fbq('track', 'Purchase', {value: 'AmountPaid', currency: 'USD'});


8. Metrics and Event Conversions will be tracked and visible in your Facebook AdManager account.

Resources
How to get your Facebook Pixel tracking codes.
 


Google Tag Manager




Resources
How to get your Google Tag Manager tracking code.
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